Smarter measurment and buying of outdoor & radio advertising

Pecabu Delivers

User Centric Model

Marketers no longer need to pick panels, stations or spots. Using our CineGraph platform, define target demographics, interests or personalities and find where your customers are over radio, outdoor & TV.

Targeted Messaging

Targeted messaging is no longer the sole domain of the online world. With CineGraph, broadcast mediums such as outdoor, TV & radio become narrowcast, targeted and relevant.

Data Based

The days of gut-feelings, hunches & flipping coins is over. Pecabu goes through billions of high accuracy datapoints from a variety of sources to understand audiences & locations in real time.

Maximize ROI

Marketers using Pecabu’s CineGraph have a data-backed approach to pick which one out of the millions of ad opportunities will absolutely maximize bang-for-buck and get the most from limited ad budgets.

WHAT IS Pecabu?

USERS + LOCATION + DATA = SMARTER MARKETING
BIG DATA
SOCIAL
NLP
LAT/LON
...ETC

Pecabu does 3 simple things:

1 - PEOPLE: Pecabu understands people very well; Age, gender, interests, hobbies, favorite restaurants...etc

2 - PLACES: Pecabu tracks how people move throughout a day: Where do you live? Work? Study?

3 - PREDICT: Using what we know about people and places Pecabu is able to predict when and where the best places to put a burger ad are or who is likely to be in a park at 3PM on Tuesday.

  • Markets
  • DATAPOINTS / NS
  • Accuracy
  • Humans

PECABYTES

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Rob Smith

CEO
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Eric Schlueter

Developer – Back End
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Allen Yu

Developer – Front End
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LILIAN TRAN

Developer – Algorithms

PRESS

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