User Centric Model
Marketers no longer need to pick panels, stations or spots. Using our CineGraph platform, define target demographics, interests or personalities and find where your customers are over radio, outdoor & TV.
Targeted messaging is no longer the sole domain of the online world. With CineGraph, broadcast mediums such as outdoor, TV & radio become narrowcast, targeted and relevant.
The days of gut-feelings, hunches & flipping coins is over. Pecabu goes through billions of high accuracy datapoints from a variety of sources to understand audiences & locations in real time.
Marketers using Pecabu’s CineGraph have a data-backed approach to pick which one out of the millions of ad opportunities will absolutely maximize bang-for-buck and get the most from limited ad budgets.
WHAT IS Pecabu?
Pecabu does 3 simple things:
1 - PEOPLE: Pecabu understands people very well; Age, gender, interests, hobbies, favorite restaurants...etc
2 - PLACES: Pecabu tracks how people move throughout a day: Where do you live? Work? Study?
3 - PREDICT: Using what we know about people and places Pecabu is able to predict when and where the best places to put a burger ad are or who is likely to be in a park at 3PM on Tuesday.
DATAPOINTS / NS